Tobacco Industry Quotes and Facts

For facts about the tobacco industry in New Zealand, visit:

For more information about the international tobacco industry, visit:

DID YOU KNOW: The tobacco industry spends billions each year on marketing and promoting their deadly products to specific audiences, such as young people.

  • "We don't smoke it, we just sell it. We reserve that right for the young, the poor, the black and the stupid." - R.J. Reynolds (Manufacturer of Camel, Century, Doral, Magna, Monarch, More, Now, Salem, Sterling, Vantage, and Winston), as quoted in The Times of London, 02 August 1992
  • How do infants avoid second-hand smoke? “At some point they begin to crawl.” - Tobacco Executive, 1996.
  • In 1969, a tobacco company executive agreed to “avoid advertising directed to young people.” Ten years later they paid to have their products featured in The Muppet Movie.
  • In 1972, a tobacco company considered adding honey to cigarettes because teenagers like sweet products.
  • In 1984, a tobacco company called younger adult smokers “replacement smokers.”
    DID YOU KNOW: The tobacco industry wants you to try smoking and become addicted. They need you to replace all their customers who are dying.
  • In 1985, one tobacco company created a plan to reach potential smokers in school bathrooms, playgrounds, and parks.
  • Tobacco companies actually went to court to fight for the right to keep tobacco advertising near high schools. They won.
  • In 1995, a major tobacco company decided to boost cigarette sales by targeting homeless people. They called their plan Project SCUM, short for “Sub Culture Urban Marketing.”
  • In 1997. A big tobacco executive said, under oath, that he believed Gummy Bears were addictive like cigarettes.
  • In 1996 the tobacco industry said that drinking one to two glasses of whole milk a day was riskier than second-hand smoke.
  • On their websites, tobacco companies encourage people to quit smoking. However, in 2006, a court found that tobacco companies manipulate nicotine levels to keep smokers addicted.
  • A tobacco company once gave US $125,000 worth of food to a charity, according to an estimate by The Wall Street Journal. Then, they spent well over US $21 million telling people about it.
  • "Music is the second of our targeted promotional themes and Marlboro is involved in a big way.... The real benefit of the concept is the quality of the personal contact which ensures that Marlboro and music are firmly linked in our target group's mind." - Philip Morris, 1990
    DID YOU KNOW: Tobacco companies like to associate their brands with attractive people, and exciting lifestyles and events. They use clever marketing to try and make their products appeal to you (such as product placement in the media, and paying beautiful/famous to smoke).